Enterprise SaaS · concept → paying customers → SOC 2 · Australia

One team.
Build. Launch. Scale.
No handoffs.

✓Design & build your product
✓Build the funnel & ads that sell it
✓Run the spend, compliance & ops that scale it
Get my free product-to-revenue plan
Not ready? Start with the $5 book →
Enterprise SaaS · 12 months
$3.4m
Concept to SOC 2 Type II and ISO 27001, signed by major enterprise clients.
Marketplace · paid traffic
Self-serve
Two-sided marketplace that onboards, matches and bills without a sales call.
Education SaaS · procurement
Institutions paying
Built for tender-heavy buyers from day one; first contracts through procurement.
Why one team

Every handoff costs you months and money.

Design agency, dev shop, marketing agency, compliance consultant. Each one starts from zero, rebuilds what the last one did, and bills you for it. One team that owns the whole P&L invests early, launches once, and compounds.

Net cash over 18 months · same idea
One team → cash positive, compounding Four vendors → still negative after 4 handoffs
1 2 3 4 us — one team, all sixty steps them — four vendors idea cash out cash in scaling
1design agency hands off
2dev shop rebuilds it
3marketing agency starts from zero
4compliance stalls the enterprise deal
Products we've taken the whole way

Not mock-ups. Live software with customers.

Each one started as a concept and is now sold, used and supported — designed, built, marketed and run by this team.

Method8
Method8Enterprise SaaS

Leadership-team diagnostics sold to large organisations. We own the product, the funnel and the enterprise security story.
MobiPet
MobiPetMarketplace platform

Two-sided platform. Product, brand, website, ad creative and spend, all from one room.
Campus Scorecard
Campus ScorecardEducation SaaS

Institutional reporting product. Designed and built for procurement-heavy buyers from day one.
One journey, three stages

Join at the stage you're at. We carry it from there.

Sixty steps between a concept and a scaling, certified SaaS. Here's what they are and how long each stage takes.

DESIGN → CODE → QA → LIVE
BuildSteps 1–24
Concept → live product

Product strategy, UX and UI design, architecture, development, QA, security basics, brand. Enterprise-grade from day one — multi-tenant, SSO-ready, audit-logged — so nothing gets rebuilt at Scale.

Product designFull-stack devTestingBrand
How we build →
AD CLICKLANDING PAGECHECKOUT$ SETTLEDCLICK → PAGE → CHECKOUT → PAID · 7 DAYS
LaunchSteps 25–34
Live product → first sales, in 7 days

Offer, website, landing pages, checkout, tracking, ad accounts, first creative. The ten steps between an ad click and a settled payment — and the dev behind all of it, built by the people who built the product.

Website + funnelCheckout + pixelAd creative
How we launch →
SOC 2READYCPA RECONCILED AGAINST THE BANK
ScaleSteps 35–60
First sales → enterprise-ready revenue

Ad spend and weekly creative, SOC 2 and ISO 27001 readiness, security questionnaires, procurement, support and ops. Everything an enterprise buyer asks for before they sign — and a cost per sale reconciled against your bank, not the ad platform.

Paid growthSOC 2 / ISO 27001Enterprise procurementBank-reconciled CPA
How we scale →
What your enterprise buyer will ask

The procurement checklist, answered before the meeting.

Every enterprise deal hits the same six questions. If the product wasn't built for them from day one, they're rebuilds. Ours are built in.

✓AI
“Does it actually use AI, or is that a slide?”

Models only where they do measurable work. Every AI feature ships with an accuracy number and a human override.

✓Security
“Will our IT team approve it?”

SSO, roles, audit logs, tenant isolation, encryption, Australian data residency. SOC 2 and ISO 27001 ready — we complete the questionnaire.

✓Uptime
“What happens when it breaks at 3am?”

Monitoring on every service, alerts to a human, incidents fixed or rolled back within the hour, written post-mortem.

✓Adoption
“Will my people actually use it?”

Researched with real operators, tested before shipping, activation and weekly use reported monthly.

✓Integrations
“Does it plug into what we already run?”

Documented APIs, webhooks, SSO providers and the connectors your buyer already has. Export your data any time.

✓Ops
“Who runs it after launch?”

Support with response times in writing, fortnightly releases, weekly creative, spend reconciled against the bank.

The marketing leg, measured

We sell our own book with the same funnel we'd build you.

A $5 book, cold paid traffic, no list. The front end pays back 74% of the ad spend on day one and fills the pipeline with director- and VP-level buyers. Numbers from the bank, not the ad platform.

$42
ad spend per buyer
$31
back on day one, per buyer
$11
net per director / VP lead
Where the team comes from · enterprise analytics and delivery at
South32 BHP Woodside Energy Rio Tinto JPMorgan Chase UBS Main Roads WA Liontown KPMG Perth Airport Murdoch University
Free · five business days · no pitch

Your product-to-revenue plan.

Tell us where you are — a concept, a half-built product, a live SaaS stuck on ads or compliance. We map it against the sixty steps and send back a written plan: what's done, what's missing, what it should cost, and what to do first. Whether or not you hire us.

Where are you today?
No thanks, I'll keep guessing.
Five business days, written, no pitch. We turn down about a third of requests — a plan only helps when the budget and timeline are real. Prefer to talk? Book a call
The sixty steps you're measured against
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Build 1–24
Launch 25–34
Scale 35–60
Or do nothing

Twelve months from now, if nothing changes.

Our real competitor isn't another agency. It's the decision to wait another quarter.

Month 3
The product is still "nearly ready". The dev shop has quoted the second rebuild, because the first team's code "wasn't salvageable".
Month 6
Ads ran for six weeks. The agency reported a 3.1 ROAS. The bank account disagreed, and nobody can say which number is right.
Month 9
The enterprise buyer you nearly had sent a 140-question security questionnaire. It is still open in a tab.
Month 12
A competitor with a worse product and one team signed them instead. You have spent the year, and most of the runway, restarting.
or —
Send us where you are today. A written plan in five days, and the year goes the other way.
Get my free product-to-revenue plan
Ryan Richardson
About the founder

I've done the sixty steps the hard way. You shouldn't have to.

Ryan Richardson started Sixty Steps after fifteen years in data and analytics, building and operating software for enterprise buyers — the kind who send 140-question security questionnaires before they'll take a demo. Sixty Steps is the map that came out of taking three products from concept to paying customers, SOC 2 and ISO 27001 included. Every plan we write, Ryan reads.

Ryan Richardson, founder
The books

The sixty steps, written down.

Marketing Funnels, Engineered
Book one
Marketing Funnels, Engineered

The Launch and Scale end of the sixty steps: the offer, the page, the ads and the weekly read against the bank.

Turn Your Expertise Into a Real Tech Product
Book two
Turn Your Expertise Into a Real Tech Product

The Build end of the sixty steps: for the expert with a working method who wants it to exist as software people pay for.

Prefer to talk?

Book 30 minutes with the founder.

Bring the idea or the product. You leave with the three steps that matter next — whether or not you hire us.

Book a call No thanks, just send me the written plan.